'THE ERA OF BEYOND TRUTH' by Giovanni Presutti (2018)
Giovanni Presutti simulates a digital parody that lists, alters, and transforms imaginary personal profiles that mix fictitious and role identities. Like a demiurge, he makes a metamorphosis that orders and turns primitive chaos into an explicit editorial message through a precise performance action. He describes this obsessive need for popularity and success that hides a disguised addiction. His intention is clear, evident, almost palpable. The purchase invoice with which everything begins turns into an image of the book. The flat dimension of the screen gradually becomes three-dimensional through imperceptible interventions that draw attention to the attitude of the observers, which is often passive. Presutti plays with perception and makes fun of common sense while revealing a social lexicon pulled out of its context by stripping down its features and making it even less plausible. The simultaneous presence of all the events in the world and the monstrous flow of data destroy our ability to memorize them and inhibit our critical reaction power. We can now use symbols like smiles, hearts, and comments that are useless, fake, mediocre, bizarre, and limited. We are helpless, dazed, and addicted to the prevalence of communication possibilities over content. Reality loses its nuances, its depth, and its importance. Good and evil look just the same.
Giovanni Presutti
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